Normcore and I.

One of my favourite things to come out of 2014's fashion scene is the Normcore tout. The epitome of “anti-fashion,” normcore is effectively dressing like you don't care about fashion… but with this troll-friendly trend, you're putting a lot of effort into executing this non-look. 2014 was the year your dad and your annoying older brother managed to be on the forefront of style. A study in irony, a normcore look may include such things as a Gap hoodie and general release New Balances, with this trend anyone can be the style icon of this mini-movement.

Image: Pinterest

#Normcore #Minimalist